Social Media Work

Margaret has directly worked in social media strategy and management since 2014 and is well-versed in a variety of platforms and industries.

  • Strategy and Planning

  • Content Development (graphics, captions, video, photo)

  • Scheduling and Posting

  • Analytics and Measurement

  • Community Management

  • Ambassador Programs and Influencer Campaigns

Recent Posts

  • instagram Carousel

    Margaret worked with Team RWB’s talented graphic designer to execute this educational Instagram carousel around physical activity and mental health.

    Involvement: Conceptualizing, researching, drafting stats, creative partnership, scheduling, responding and monitoring engagement.

    View Post

  • Instagram live

    In May, Margaret hosted Team RWB’s Executive Director and Ultrarunner Paul Johnson for a discussion on mental health.

    Involvement: Planning, promotion, guest prep, moderating, caption development, posting.

    Watch Live

  • Instagram Reel

    Margaret attended the conclusion of Paul Johnson’s transcontinental run. She captured content on-site, and worked with her team to produce and post a video within hours. The video earned over 26.3k organic views.

    Involvement: Event planning, strategy, content capture.

    Make It

  • Linkedin Article

    In November, Margaret shared a Linkedin article focused on Team RWB’s media engagements on and leading up to Veterans’ Day.

    Involvement: Campaign management, copywriting, editing, posting.

    Read Article

  • Static Image

    In May, Margaret led Team RWB’s involvement in a fundraising campaign hosted by Guaranteed Rate.

    Involvement: Caption development, photography, scheduling, community engagement

    View Post