Public Relations Work

Transcontinental run to support veterans’ mental health

In May 2023, Naval Officer Paul Johnson ran across the country to support veterans’ mental health. As Team RWB’s Communications & Marketing Director, Margaret led his traditional media campaign which earned significant media coverage both local and national. Paul raised nearly $600,000 to support the effort.

Coverage: Task & Purpose, FOX Weather, TODAY Show

Campaign Components: Event planning, partner management, branding, press release publication, media outreach, prep and interview coordination

September 11 Stair climb with
TD Bank

In September 2023, Team RWB and TD Bank hosted a 9/11 Stair Climb Monthly Mission with 112 total events nationwide attended by over 900 participants. Margaret led a public relations campaign internally and externally to promote attendance and highlight the event resulting in 411 total media mentions.

Coverage: CBS New York, the Daytona-Beach News Journal.

Campaign Components: Event planning, media prep, messaging, press release, media outreach, prep, and interview coordination

KISS Freedom Rock Tour enlists local military

In 2016, KISS, and Margaret’s clients Hiring Our Heroes and Veteran Tickets Foundation (VetTix) worked together to give veterans, Reservists and National Guard members the chance of a lifetime: to serve as a KISS ‘Roadie for a Day,' meet the band, and share the stage with the legendary rock group on every stop of the #FreedomToRockTour.

Margaret led a team of Account Executives through a media campaign and earned 116 total media mentions across 35 events mentioning the clients.

Coverage: Springfield News-Leader, Task & Purpose

Campaign Components: Media research, media outreach, media relations, interview planning and scheduling

Sampling of Earned Media Coverage

  • Naval Officer Runs Across United States in 52 days in support of a nonprofit

    TODAY Show

    Watch Segment

  • Shifting the mindset for veterans moving from battlefield to classroom

    The Washington Post

    Read Article

  • FOX & FRIENDS: Heritage Gear and Team RWB partner on Veterans' Day

    Fox & Friends

    Watch Segment

  • Team Red, White & Blue puts health and wellness first for veterans

    ABC 6

    Watch Segment